![]() ![]() If you're a college student that just so happened to be grandfathered into Buffett's music by your parents, you can join Margaritaville University, a College Ambassador Program that grew to over 200 ambassadors on 125 campuses in just one year. Plus, they have free time to keep searching for that lost shaker of salt. As large swaths of his fans retire, it's no doubt the perfect opportunity to capitalize on the large amounts of discretionary funds retirees have to spend on things like living, travel and other luxuries. Related: 10 Flaws of Conventional Retirement PlansĪt 71, Buffett is reaching retirement age himself but shows no sign of slowing down. This is all as they are breaking ground on a second development in Hilton Head, South Carolina, and as Buffett's One Particular Harbor marina - a state-of-the-art wet/dry slip marina on Harbour Isle - nears completion in Bradenton, Florida. Over 100,000 people have expressed interest in buying one of the 7,000 homes in the development, and more than 225 had sold within two months after they were available. ![]() ![]() This year, the very first Latitude Margaritaville - a community development for people 55 and older - will open in Daytona Beach, Florida. In Buffett's eyes, it is a perfect time to bring these fans even closer to his brand. Those who spent their 20s and 30s nibbling on sponge cake and watching the sun bake while Buffett rose to fame are now nearing retirement age. Appeal to your core customers' stage of life. Another key Buffett takeaway: if you're having trouble selling, it could be the audience, not the product. Buffett has found a way to reinforce his brand through just about everything - vacations, clothing, food and drink - the list goes on and on. Instead of making them yourself, you can order hundreds of branded food products for sale online at, Amazon or your local grocery store. Related: 5 Things Jimmy Buffett Does Better Than Just About EverybodyĪ quick Google search of "Margaritaville Recipes" returns 1.2 million results, the majority of which are direct links to the Margaritaville website. Today, the hit song title is on everything from luxury developments, hotels and marinas to cruise lines and restaurants, seasonings, drink mixes and even a SiriusXM Radio station. While you hear someone refer to "Margaritaville," most instantly know what it means and whom it references. Find every excuse you can to drive awareness.įew companies or individuals, if any, have done a better job branding or licensing their name and tagline than Buffett. As such, here are a few marketing insights from a pirate born two hundred years too late. That's something almost every marketer covets. Fans of his music have been converted into lifestyle consumers, known as Parrotheads, who even celebrate their own holiday (Parrothead Day is October 28 th). He's turned his hit songs and tropical, seafaring attitude into a licensing company of 50 categories with 5,000+ employees that contributed to $1.5 billion in sales last year. Today he's not only a successful musician, but Buffett may very well be one of the best marketers of the last century. ![]()
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